On behalf of Sanrio, our team produced a weeklong presidential themed retail and brand awareness campaign in Washington, D.C. during the 2012 election cycle. Fans were invited to join Hello Kitty in her race for the presidential seat and to visit campaign headquarters at Livingsocial’s 918 F street during the 1 week HQ activation. In addition, we activated a mobile street team for the weeks surrounding our event series, and provided the full concept and execution of all elements including staffing, permitting, costume character appearances, POS system management, inventory, sales tax, city licensing management, partnership management and promotional outreach for this highly successful campaign.

Daily programming included balloon art, free commerative silhouettes by a master papercutter, “presidential” makeovers by Sephora’s pro-team, appearances from Candidate Hello Kitty and her VP Tuxedo Sam, a retail gift shop with exclusive Hello Kitty for President merchandise, a wide range of exclusive campaign art and ephemera, and a customized claw machine. Some proceeds benefitted our non-profit partner, 826 DC, who were tied into the campaign in a number of ways.

Special events included a VIP party with headlining DJ Biz Markie, an event which drew a diverse crowd of DC’s best and brightest, from socialites to political insiders to VIP club kids. We also hosted Cocktails with Candidate Kitty and pizza party events during the week, featuring partners Georgetown cupcakes, the Red Cross, Sephora, Globe Posters and 826 DC, this diversity of events and partners drew major press and drove thousands of fans to the space.

Additionally, our team delivered high quality edited and remixed video and photography from the event on a daily basis, allowing Sanrio's PR agencies to leverage these diverse and unique events to their various fans, social networking sites, and news media outlets, thus capitalizing on the benefits of the campaign for immediate revenue gain, both in the shop and on Sanrio.com, where additional campaign merchandise was available.

Coverage of this event included mentions on The Today Show, FOX NEWS 5, Buzzfeed, The Examiner, The Washington Examiner, two Sanrio promo videos filmed onsite, and other national outlets online and offline resulting in an estimated 224 million unique impressions.

Duties Included:
+Event Production {brainstorming daily programming, merch, etc}
+Staff Management
+Retail Management
+Visual Merchandising
+Vendor Management

ROLE: Front of House Manager

OBJECTIVE: To produce the world’s only sustainability-focused
fashion week.

PROCESS: Planned for this event months in advance. Coordinated a large production team and volunteers group. Conducted weekly meetings, kick-off events, model casting, and volunteer orientation. Managed event security, volunteer management, and guest experience.

OUTCOME: In 2010, Portland Fashion Week showcased Project Runway winner Seth Aaron’s first collection – and had over 500 nightly attendees. Sponsors and media appreciated the opportunity to see sustainable-conscious fashions showcased in the five-day event.

ROLE: Project Manager/Stage Manager

OBJECTIVE: To produce the largest annual fund raising event for the Creative Arts Scholarship at The Art Institute of Portland, while showcasing the senior collections of apparel designers.

PROCESS: Mentored and managed several teams of over 40 students to plan event parties, guest seating, ticketing, choreography, and garment order. Constantly communicated with designers and assisted with model casting, fittings, and alterations. Monitored team progress, stage management, and directed the show.

OUTCOME: Event had over 800 guests and was shown in the Oregon Convention Center.