Tribadistan: Business Plan and Brand Strategy
ROLE: Entrepreneur
OBJECTIVE: To create a business in Portland that would fulfill a current need. Research concluded what Portland was lacking – a dedicated lesbian bar. Tribadistan is the answer to this need, and is designed to be a place for lesbians to connect.
PROCESS: Worked over course of three terms and followed the steps to create a fully functioning business. Collaborated with several teams to achieve the final deliverables.
OUTCOME: Working business documents, including a full scope business plan and financial plan, a detailed ethnographic study of the lesbian market in Portland, and a working brand strategy. The brand strategy includes a photo shoot for ads, a website layout option, brand mark, brand book, and marketing campaign.
OBJECTIVE: To create a business in Portland that would fulfill a current need. Research concluded what Portland was lacking – a dedicated lesbian bar. Tribadistan is the answer to this need, and is designed to be a place for lesbians to connect.
PROCESS: Worked over course of three terms and followed the steps to create a fully functioning business. Collaborated with several teams to achieve the final deliverables.
OUTCOME: Working business documents, including a full scope business plan and financial plan, a detailed ethnographic study of the lesbian market in Portland, and a working brand strategy. The brand strategy includes a photo shoot for ads, a website layout option, brand mark, brand book, and marketing campaign.
Published on:
2011
Branding, Art Direction, Graphic Design
- Tribadistan
Portland's Only Lesbian Bar - ROLE: Entrepreneur
OBJECTIVE: To create a business in Portland that would fulfill a current need. Research concluded what Portland was lacking – a dedicated lesbian bar. Tribadistan is the answer to this need, and is designed to be a place for lesbians to connect.
PROCESS: Worked over course of three terms and followed the steps to create a fully functioning business. Collaborated with several teams to achieve the final deliverables.
OUTCOME: Working business documents, including a full scope business plan and financial plan, a detailed ethnographic study of the lesbian market in Portland, and a working brand strategy. The brand strategy includes a photo shoot for ads, a website layout option, brand mark, brand book, and marketing campaign. 
Promotional Poster - Art Direction by Danni Cannon, Designed by Jasmine O'Neal and Shannon Sales.
Spread from Business Plan and Brand Strategy.
Spread from Business Plan and Brand Strategy.
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On behalf of Sanrio, our team produced a weeklong presidential themed retail and brand awareness campaign in Washington, D.C. during the 2012 election cycle. Fans were invited to join Hello Kitty in her race for the presidential seat and to visit campaign headquarters at Livingsocial’s 918 F street during the 1 week HQ activation. In addition, we activated a mobile street team for the weeks surrounding our event series, and provided the full concept and execution of all elements including staffing, permitting, costume character appearances, POS system management, inventory, sales tax, city licensing management, partnership management and promotional outreach for this highly successful campaign.
Daily programming included balloon art, free commerative silhouettes by a master papercutter, “presidential” makeovers by Sephora’s pro-team, appearances from Candidate Hello Kitty and her VP Tuxedo Sam, a retail gift shop with exclusive Hello Kitty for President merchandise, a wide range of exclusive campaign art and ephemera, and a customized claw machine. Some proceeds benefitted our non-profit partner, 826 DC, who were tied into the campaign in a number of ways.
Special events included a VIP party with headlining DJ Biz Markie, an event which drew a diverse crowd of DC’s best and brightest, from socialites to political insiders to VIP club kids. We also hosted Cocktails with Candidate Kitty and pizza party events during the week, featuring partners Georgetown cupcakes, the Red Cross, Sephora, Globe Posters and 826 DC, this diversity of events and partners drew major press and drove thousands of fans to the space.
Additionally, our team delivered high quality edited and remixed video and photography from the event on a daily basis, allowing Sanrio's PR agencies to leverage these diverse and unique events to their various fans, social networking sites, and news media outlets, thus capitalizing on the benefits of the campaign for immediate revenue gain, both in the shop and on Sanrio.com, where additional campaign merchandise was available.
Coverage of this event included mentions on The Today Show, FOX NEWS 5, Buzzfeed, The Examiner, The Washington Examiner, two Sanrio promo videos filmed onsite, and other national outlets online and offline resulting in an estimated 224 million unique impressions.
Duties Included:
+Event Production {brainstorming daily programming, merch, etc}
+Staff Management
+Retail Management
+Visual Merchandising
+Vendor ManagementExhibition Design2013 -
ADX is a workshop for thinkers and makers, based in Portland, OR. As the first ever event management intern, I worked directly with the marketing director to establish ADX as an event venue and project showcasing space for the Portland area. Within my internship I managed over 10 events, and was hired to continue event management afterwards. Events included gallery shows, student presentations, creative agency team building exercises, and pop-up shops.
Duties Included:
+Vendor Management
+Program Management
+Programming brainstorming
+Event Production
+Onsite event management
Photos courtesy of ADX Portland.Art Direction, Branding, Industrial Design2012 -
As a student at the Art Institute of Portland, I was asked to help coordinate and manage the first-ever fashion show at Bonnaroo Music Festival, which featured collections from The Art Institute of Portland's fashion design students.
I worked directly with Superfly marketing to plan and produce the event. In Portland, I worked with the designers to ensure the collections were ready to show and hired models, coordinated hair and makeup, coordinated music, wrote the script for the event, and ensured all garments arrived in Tennessee on time and intact.
The show was a success, and was filmed by Spit Ball Media, The Art Institutes National, and Spin Magazine.
Duties Included:
+Model Management
+Voluenteer Management
+Designer Management
+Production Management
+Back of House and Front of House Fashion Show management
Art Direction, Fashion2011 -
ROLE: Front of House Manager
OBJECTIVE: To produce the world’s only sustainability-focused
fashion week.
PROCESS: Planned for this event months in advance. Coordinated a large production team and volunteers group. Conducted weekly meetings, kick-off events, model casting, and volunteer orientation. Managed event security, volunteer management, and guest experience.
OUTCOME: In 2010, Portland Fashion Week showcased Project Runway winner Seth Aaron’s first collection – and had over 500 nightly attendees. Sponsors and media appreciated the opportunity to see sustainable-conscious fashions showcased in the five-day event.Production, Fashion2011 -
ROLE: Project Manager/Stage Manager
OBJECTIVE: To produce the largest annual fund raising event for the Creative Arts Scholarship at The Art Institute of Portland, while showcasing the senior collections of apparel designers.
PROCESS: Mentored and managed several teams of over 40 students to plan event parties, guest seating, ticketing, choreography, and garment order. Constantly communicated with designers and assisted with model casting, fittings, and alterations. Monitored team progress, stage management, and directed the show.
OUTCOME: This past year (2011) had over 1,000 attendees and 52 designers, making it one of the biggest fashion events in the Pacific Northwest.Fashion, Marketing, project management2011 -
Styled a total of eight models for a corporate hotel that is located on Portland State University's campus. Directed makeup, staging, and complete styling of all models with Kayla Rekofke.
Photos credited to PSU.Art Direction, Fashion Styling2012 -
ROLE: Project Manager/Stage Manager
OBJECTIVE: To produce the largest annual fund raising event for the Creative Arts Scholarship at The Art Institute of Portland, while showcasing the senior collections of apparel designers.
PROCESS: Mentored and managed several teams of over 40 students to plan event parties, guest seating, ticketing, choreography, and garment order. Constantly communicated with designers and assisted with model casting, fittings, and alterations. Monitored team progress, stage management, and directed the show.
OUTCOME: Event had over 800 guests and was shown in the Oregon Convention Center.Fashion, Art Direction2011 -
Appointed to be the project manager for the Oregon Manifest Student Bicycle Builder's challenge. Lead a team of seven industrial designers through a ten week course where not only did a bike need to be built to ride on a 50 mile challenge, but the entire creative process must take place.
Managed budgets, timelines, and team cohesion. Successfully completed a bike that survived the 50 mile challenge intact and learned valuable lessons about team work, design decisions, and quality assurance.Art Direction, project management2011 -
Quintessence, designed by Devon Burrus, is the undefined element of the universe, explored by the Seeker on a spiritual journey through the intricate textures of nature, and grand scale of space. Energies in the form of a wolf and rave guide the Seeker along this meditative exploration. The collection is a reflection of this nomadic journey, and the fabrics roughened by the elements. Intricate yet subtle texture in outerwear, soft and semi loose shirts that flow with the waves of the expanding and contracting mind. Deep blacks of the night sky, worn and flecked grays of rock, and saturated purple and burnt orange compose the color palette.
Credits:
Apparel Designer: Devon Burrus
Photography: Anna Bart
Head Stylist: Danni Cannon
Assistant Stylists: Maya Attar and Ashley WatsonPhotography, Fashion, Fashion Styling2011